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Dr. Alan Goldberg

These are Unprecedented and Scary Times


As Sports Performance Consultants, we’re here to help athletes, coaches and parents manage this incredible stress and help them stay calm, motivated and mentally tough!



Do you want to learn to perform like a champion and develop mental toughness?



Do you want your athletes to stay calm and composed under competitive pressure?



Do you know the best thing to say to your athlete before an event or after a failure?

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Staying Mentally Tough During This Crisis

For years we have specialized in helping athletes overcome sports fears and blocks and now we are ready to help you deal with the feelings that you’re facing and give you concrete tools and strategies to make the most out of this time at home.

Our consultants, Dr. Alan Goldberg and his daughter, Sara Vatore are experts in helping athletes worldwide at every level perform to their potential. We are now offering a sliding scale for our 1:1 virtual sessions for athletes, coaches and parents.

Right now we all need more support than ever! Let us help you return to your sport self confident and mentally tough!

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New for 2021!

This BREAKTHROUGH NEW program combines Dr.G’s most current performance-enhancing and slump-busting techniques with his revolutionary work on the nervous system’s impact on athletic performance.

Let me help you develop mental toughness and more consistently perform to your potential!

Mental Toughness Products by Sport

Stop struggling with your athletic demons.

Start Performing your best.

Whether you work 1:1 or with a mental toughness package, we can help you bust your slumps and reach your peak athletic performance.

In The Media

Latest Blog Posts

Setting Goals and Expectations

In swim training there’s a term called “garbage yardage” which refers to the swimmer physically putting in the time training but while doing so, being [...]

Becoming a Continuous Learner

No matter how long you have been participating, you will always find new things to learn in your sport. Dr. Goldberg explains why a “beginner’s mind” is an [...]


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