Privacy Policy

Last Updated: August 25, 2026

Competitive Advantage is a trade name of Somasynthesis Studios Inc., doing business as Competitive Advantage (“Competitive Advantage,” “we,” “us,” or “our”).

This Privacy Policy describes how Competitive Advantage collects, uses, shares, stores, and protects personal information when you visit competitivedge.com and any of its subdomains (the “Website”), complete a quiz or form, subscribe to our emails, purchase a product or service, or otherwise interact with Competitive Advantage.

We respect your privacy and are committed to handling personal information responsibly and transparently.

Personal Information We Collect

We may collect personal information in several ways depending on how you interact with the Website.

Information Collected Automatically

When you visit the Website, certain information about your device and use of the Website may be collected automatically. This may include:

• IP address
• Browser type
• Device type
• Operating system
• Time zone
• Referring and exit pages
• Pages or products viewed
• Date and time of visits
• Information about how you interact with the Website
• Information collected through cookies, log files, pixels, tags, web beacons, or similar technologies

We refer to this information as “Device Information.”

We may use Device Information to operate and improve the Website, understand how visitors interact with our content, maintain Website security, analyze performance, and measure or improve marketing and advertising activities.

Information You Provide to Us

We also collect information that you voluntarily provide to us. We refer to this as “Provided Information.”

We may collect Provided Information when you:

• Complete a contact or consultation form
• Inquire about coaching, consultations, workshops, products, or other services
• Complete a quiz or assessment
• Provide an email address to receive quiz results or another resource
• Subscribe to our email list
• Purchase a product or service
• Submit information related to a coaching or service inquiry
• Communicate with us by email or through the Website
• Provide feedback or other information to us
• Otherwise voluntarily provide information through the Website

Provided Information may include:

• Name
• Email address
• Telephone number
• Mailing address
• Billing or shipping address
• Quiz or assessment responses
• Information provided through inquiry, consultation, or contact forms
• Purchase and transaction information
• Communications you send to us
• Other information you choose to provide

When we refer to “Personal Information” in this Privacy Policy, we generally mean both Device Information and Provided Information.

Information We Receive From Third Parties

We may also receive Personal Information from third parties that help us operate our Website and business.

These may include:

• Payment processors
• Ecommerce providers
• Email marketing providers
• Website or form providers
• Analytics or advertising providers
• Service providers that facilitate transactions, communications, or Website operations

For example, information relating to a transaction may be provided to us by a payment processor after a payment has been completed.

Quiz and Assessment Information

Competitive Advantage offers quizzes and assessments designed to provide educational insights related to mental performance and the experiences of athletes, parents, coaches, and other individuals.

When you complete a quiz or assessment, we may collect your responses and other information you provide, including an email address where applicable.

We may use this information to:

• Generate or provide quiz results
• Provide educational resources or information
• Better understand our audience
• Improve our quizzes, products, services, and educational resources
• Communicate with you
• Send marketing communications where this has been clearly disclosed at the point of collection

As disclosed at the point of collection, submitting your email address through certain quizzes may also subscribe you to the Competitive Advantage email list.

Quiz responses and results are intended for educational and self-reflective purposes and are not clinical assessments or medical or mental health diagnoses.

How We Use Your Personal Information

We may use Personal Information we collect to:

• Provide products, services, quiz results, Resources, and information you request
• Process and fulfill purchases
• Deliver physical or digital products
• Communicate with you regarding inquiries, purchases, consultations, coaching, or other services
• Provide customer support
• Send email communications as described in this Privacy Policy
• Provide and improve the Website, products, services, quizzes, assessments, and educational Resources
• Understand how visitors browse and interact with the Website
• Analyze Website traffic and performance
• Measure or improve marketing and advertising activities
• Maintain the security and functionality of the Website
• Detect or prevent fraud, misuse, or security incidents
• Maintain appropriate business and transaction records
• Comply with applicable legal obligations
• Protect our rights, property, users, customers, or others

Purchases and Payment Information

Our Website is built using WordPress, and our online store is operated using WooCommerce.

When you make a purchase, we may collect information necessary to process and fulfill your transaction, including your name, email address, billing address, shipping address, telephone number, products purchased, and transaction information.

Payments may be processed by third-party payment processors, including Authorize.Net and PayPal.

Payment information you provide during checkout is processed through the applicable payment provider and is subject to that provider’s own privacy, security, and data-handling practices.

We do not sell your payment information.

How We Share Personal Information

We may share Personal Information with third-party service providers when reasonably necessary to operate our Website and business, fulfill transactions, communicate with customers, provide requested products or services, analyze Website activity, maintain security, or carry out the other purposes described in this Privacy Policy.

The types of service providers we may use include:

• Website hosting and technology providers
• Ecommerce and order-processing providers
• Payment processors
• Email management and distribution providers
• Website analytics providers
• Advertising and marketing providers
• Security and fraud-prevention providers
• Shipping and order-fulfillment providers
• Scheduling, communication, or videoconferencing providers
• Other service providers that support our Website and business operations

Our technology and service providers may include WordPress, WooCommerce, MailerLite, Authorize.Net, and PayPal.

Third-party providers process information in accordance with their own applicable privacy policies, security practices, and contractual obligations.

We may also disclose Personal Information where reasonably necessary to comply with applicable laws or regulations, respond to a subpoena, court order, search warrant, or other lawful request, investigate fraud or misuse, or protect the rights, safety, or property of Competitive Advantage, our users, or others.

How We Store and Protect Your Information

We may process or store information using third-party service providers that support our Website and business operations. These may include Website hosting providers, WordPress and WooCommerce services, MailerLite, payment processors such as Authorize.Net and PayPal, email or communication providers, analytics providers, and other business technology providers.

Some providers may process or store information in locations outside the state or country in which you reside.

We use commercially reasonable administrative, technical, and organizational measures designed to protect Personal Information from unauthorized access, disclosure, alteration, loss, or misuse.

However, no computer network, electronic communication, data transmission, or storage system can be guaranteed to be completely secure. You acknowledge the inherent risks associated with transmitting information electronically.

Data Retention

We retain Personal Information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide our products and services, maintain appropriate business and transaction records, comply with legal obligations, resolve disputes, and enforce our agreements.

Information that is no longer reasonably necessary may be deleted or anonymized, subject to applicable legal, contractual, and recordkeeping requirements.

Children’s Privacy

Competitive Advantage provides educational Resources, products, and services that may be relevant to children and teenage athletes.

Children under age 13 should not independently submit Personal Information through the Website, including through quizzes, contact forms, email subscriptions, purchases, or other features that collect Personal Information.

If we learn that Personal Information from a child under age 13 has been collected in a manner that is not permitted by applicable law, we will take appropriate steps to delete or otherwise address that information.

Parents or legal guardians who believe a child under age 13 has provided Personal Information to Competitive Advantage may contact us using the information below.

Email Marketing

We use MailerLite to manage our email list and send email communications.

If you subscribe through a quiz, form, Resource, newsletter signup, or other clearly disclosed email-signup opportunity, we may send you communications including:

• Mental performance tips and educational information
• Articles, Resources, and company updates
• Product and service information
• Promotions and special offers
• Other news or information relating to Competitive Advantage

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in those communications.

Unsubscribing from marketing communications does not necessarily prevent us from sending transactional or service-related communications that are necessary in connection with something you have requested or purchased, such as order confirmations or communications relating to a service.

Cookies, Analytics and Advertising Technologies

The Website uses or may use cookies, log files, pixels, tags, web beacons, and similar technologies to operate the Website, remember preferences, understand how visitors interact with our content, maintain Website functionality, measure performance, and improve our products, services, and marketing.

We may use third-party analytics and advertising services, which may include services such as Google Analytics, Google Ads, and Meta technologies, including the Meta Pixel.

Depending on the technology being used, these services may collect information such as:

• Pages visited
• Links or content viewed
• Interactions with the Website
• Browser and device information
• IP address
• Referring websites
• Other Website usage information

We may use this information to understand Website traffic and visitor behavior, evaluate Website performance, measure marketing and advertising effectiveness, and, where applicable, provide or measure advertising that may be more relevant to users.

Third-party analytics and advertising providers may use cookies or similar technologies in accordance with their own privacy policies and practices.

You may be able to control or limit certain cookies and tracking technologies through your browser settings, cookie-consent tools available through our Website, or settings provided by applicable third-party services.

Disabling certain cookies may affect the functionality or performance of portions of the Website.

The analytics and advertising technologies we use may change over time as our Website and marketing practices evolve.

Your Choices and Privacy Requests

You may unsubscribe from marketing communications at any time using the unsubscribe link included in our emails.

You may also contact us to request information about Personal Information we maintain about you or request that Personal Information be corrected or deleted, subject to applicable legal requirements and legitimate business or recordkeeping needs.

Depending on where you live, applicable law may provide additional rights regarding your Personal Information, which may include rights to:

• Request access to Personal Information we maintain about you
• Request correction of inaccurate Personal Information
• Request deletion of certain Personal Information
• Object to or restrict certain processing
• Request transfer or portability of certain Personal Information
• Withdraw consent where processing is based upon consent

If you are located in the European Economic Area or another jurisdiction providing similar privacy rights, additional rights may apply under applicable law.

Because Competitive Advantage is located in the United States, information provided by users outside the United States may be transferred to and processed in the United States or other countries in which our service providers operate.

To exercise an applicable privacy right or ask what rights apply to you, contact us using the information below.

Third-Party Websites

Our Privacy Policy applies only to Competitive Advantage and our Website.

The Website may contain links to third-party websites, platforms, products, or services. Competitive Advantage is not responsible for the privacy practices, security, content, or policies of those third parties.

We encourage you to review the privacy policies and terms of third-party websites or services before providing Personal Information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, Website, technology, services, or applicable legal or regulatory requirements.

The date of the most recent revision will be indicated by the “Last Updated” date at the top of this page.

Changes become effective when the revised Privacy Policy is published on the Website unless otherwise stated.

Complaints

If you have a concern or complaint about how Competitive Advantage collects, uses, stores, or shares your Personal Information, please contact us so that we can attempt to address the issue.

Depending on where you reside, you may also have the right to submit a complaint to an applicable privacy or data-protection authority.

Contact Us

If you have questions about this Privacy Policy, our information practices, or would like to make a privacy-related request, please contact:

Competitive Advantage
Somasynthesis Studios Inc. d/b/a Competitive Advantage
Belchertown, Massachusetts
413-813-2875
support@competitivedge.com
competitivedge.com