"The NBA is all about winning, but at this level (college basketball) winning doesn't make you happy. You can win, and play lousy, and in my program, feel lousy. To me it's about: How good can we be."

Gino Auriemma, Head Women's Basketball coach of the UConn Huskies after winning his 6th NCAA Championship and completing his 3rd undefeated season.

Dr. G's COMMENTS: What Auriemma is talking about here sets him apart from almost every other coach he competes against. He doesn't define excellence in the narrow terms of winning. Like all great coaches, he is not happy with wins that come from sub-par execution. He is always looking for ways that his teams can get better, even after blowing teams out by 25 and 30 points. Because he consistently focuses his athletes on the process of their performance, rather the outcome, the UConn players never seem to get caught up in the performance problems of choking the big games so common to those coaches who coach the importance of outcome. Winning is not his direct goal, perfect execution is. This frees his athletes up to concentrate on playing the game rather than on winning the game. Huge and important difference, especially because ultimately you can't control the outcome, but you can learn to control the process of the game!   

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