For more than 40 years, Dr. Alan Goldberg has been one of the world’s leading voices in teaching coaches how to develop mentally tough, confident, resilient athletes. His work has helped thousands of coaches understand why athletes break down under pressure and, more importantly, how to train the mental side with the same precision as the physical.
Building on this foundation, Sara Vatore contributes leading-edge expertise in nervous system regulation and somatic performance—helping coaches understand not only their athletes’ stress responses, but also how their own body awareness and nervous system understanding can profoundly influence the athletes they lead.
The Coaches Mental Toughness and Peak Performance Training Package gives you the tools, language, and frameworks to build athletes who can stay focused, composed, and competitive—even in the biggest moments. You’ll learn how to coach the mental side of performance, how to prevent athletes from choking under pressure, how to get parents aligned with you, and how to create a training environment where athletes thrive.
If you want athletes who compete the way they practice, bounce back quickly from mistakes, handle adversity, and bring their best selves to competition, this is the foundation.
Whether your athletes struggle with inconsistency, lose against weaker opponents, tighten up under pressure, or get derailed by frustration and self-doubt, this package gives you the tools and frameworks to bring out their best—in practice and in competition.
With the Coaches Mental Toughness and Peak Performance Package, you’ll learn how to:
Coach Both the Mental and Physiological Sides
Develop Confident, Resilient Athletes
Communicate Like a High-Performance Coach
Build a Supportive, Aligned Environment
Every sport is mental—and so is coaching.
The General Coaches Package gives you the knowledge and strategies to develop mentally tough athletes, build a resilient team culture, and communicate in ways that strengthen confidence and consistency.
This is how you help your athlete develop the mind of a champion, in any sport, at any level.
Though the materials included aren’t sport-specific, coaches across every sport consistently rave about how powerfully it improves mental toughness, confidence, and competitive consistency.
Performing Like a Champion (Digital Audio Program & Printable PDF Workbook)
Dr. G’s core mental training program that explains how athletes think, feel, and behave under pressure—and teaches coaches how to help athletes remain calm, confident, and composed in high-stakes moments.
Sports Slump Busting (Printable PDF Book)
A pioneering book that helps athletes and coaches understand the principles of peak performance and how you can get them working for you. Readers will learn how to recognize and avoid mental traps and mistakes that lead to performance slumps and losing streaks, and develop the ability to stay calm under big competition pressure.
This Is Your Brain on Sports (Printable PDF Book)
A revolutionary book to understanding how repetitive performance blocks (slumps, choking, freezing, the yips) are rooted in unresolved sports upsets and offers breakthrough methods and tools to resolve them for good– giving coaches insight into what’s really going on for their athlete.
14 Steps to Mental Toughness (Digital Audio Program & Printable PDF Workbook)
A comprehensive mental toughness audio program loaded with mental toughness skills, exercises, and motivational stories to help coaches understand the cause of performance problems and how to help their athletes bust through slumps and learn what their athlete needs to do mentally in order to be a consistently tough competitor.
Parents & Coaches Guide to Winning at the Youth Sports Game (Digital Audio Program)
A coach-favorite. This program breaks down the most effective coaching communication strategies, the parent-coach dynamic, and how to create an environment where athletes can mentally thrive.
Getting Parents to Work With You, Not Against You (Printable PDF Book)
A practical guide for coaches to build healthy parent relationships, reduce conflict, increase buy-in, and reinforce peak performance behaviors at home.
Performing Like a Champion (Digital Audio Program & Hard Copy Workbook shipped directly to you)
Dr. G’s core mental training program that explains how athletes think, feel, and behave under pressure—and teaches coaches how to help athletes remain calm, confident, and composed in high-stakes moments.
Sports Slump Busting (Hard Copy Book shipped directly to you)
A pioneering book that helps athletes and coaches understand the principles of peak performance and how you can get them working for you. Readers will learn how to recognize and avoid mental traps and mistakes that lead to performance slumps and losing streaks, and develop the ability to stay calm under big competition pressure.
This Is Your Brain on Sports (Hard Copy Book shipped directly to you)
A revolutionary book to understanding how repetitive performance blocks (slumps, choking, freezing, the yips) are rooted in unresolved sports upsets and offers breakthrough methods and tools to resolve them for good– giving coaches insight into what’s really going on for their athlete.
14 Steps to Mental Toughness (Digital Audio Program & Hard Copy Workbook shipped directly to you)
A comprehensive mental toughness audio program loaded with mental toughness skills, exercises, and motivational stories to help coaches understand the cause of performance problems and how to help their athletes bust through slumps and learn what their athlete needs to do mentally in order to be a consistently tough competitor.
Parents & Coaches Guide to Winning at the Youth Sports Game (Digital Audio Program)
A coach-favorite. This program breaks down the most effective coaching communication strategies, the parent-coach dynamic, and how to create an environment where athletes can mentally thrive.
Getting Parents to Work With You, Not Against You (Hard Copy Book shipped directly to you)
A practical guide for coaches to build healthy parent relationships, reduce conflict, increase buy-in, and reinforce peak performance behaviors at home.
What I REALLY like about your book series are that you teach athletes how to stay calm under pressure, relax the nights before big competitions and how to use visualization to improve performance. My kids love doing the exercises although they chuckle at your accent!
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