Sticking It

Price range: $19.99 through $24.99

A Cheerleader’s and Coach’s Guide to Developing Mental Toughness

Category: Cheer

Description

You can’t reach your full potential in cheerleading if fears, nerves, and mistakes control your performance. Originally written for gymnasts, Sticking It teaches the mental skills that transfer directly to cheerleading—helping athletes move through fear, build confidence, and perform with consistency when it matters most.

Whether it’s freezing during routines, struggling with confidence, or holding back on skills you’ve already mastered, Sticking It gives cheerleaders and coaches the proven tools to build mental toughness, overcome blocks, and consistently perform at their best when it matters most.

What You’ll Learn

With Sticking It, cheerleaders will discover how to:

Understand where fear and hesitation come from—and how to move through them
Curb destructive perfectionism
Use goals and dreams correctly in practice and competition
Stay calm under big competition pressure
Believe in themselves and build lasting confidence
Let go of failures and use them to fuel success
Develop championship concentration
Mentally prepare for upcoming important performances

Why It Works

Based on Dr. G’s decades of work with gymnasts and cheerleaders at every level—from beginners to Division I champions—Sticking It provides practical mental toughness strategies that translate directly from practice to performance. While the examples are gymnastics-based, the principles apply seamlessly to cheerleading, helping athletes overcome fear, perform with poise, and hit their routines when the pressure is highest.

The Bottom Line

Do these questions sound familiar:

Do your fears have you frustrated and stuck in practice?

Do you hit your routines in practice but struggle to perform them in competition?

Do you lose confidence when comparing yourself to other athletes?

Do you get distracted by perfectionism or negative self-talk?

Are you holding back on skills that you know you can do?

If you’re truly serious about answering these questions and reaching your cheerleading goals, then Sticking It will help you get there.

What’s Included: Digital Version

Printable PDF Book (downloadable)

What’s Included: Physical Version

Hard Copy Book (shipped directly to you)

Testimonials

A real breakthrough book for athletes! … I was able to put the breakthrough therapy of `brainspotting’ to immediate use with my clients and the results were spectacular! … The authors wrote this book so that athletes could also benefit. … I recommend this not just for therapists who work with athletes, but for athletes themselves!

Amazon Reviewer

Dr. G, I just finished reading This is Your Brain On Sports and I absolutely loved it! It opened my eyes to what really causes athletes to fall apart and it will help me be more effective with my players!

Frank

I was listening to your “Parents” audio today on my drive and I have to say it opened my eyes! Especially the part where you talk about “good” and “bad” nervous. What a life skills gift to teach parents how to teach their kids how to roll with the “juice” that naturally comes up as you’re about to perform! The “Juice” is normal, it is what will fuel you. Don’t fear “The Juice” embrace it. Such a great audio! Thank you.

Wesley

Thanks so much! I finally learned how to get my parents on the same page that I’m on. They’re actually helping me now! Go Figure! It has made things so much much easier for me to do my job. I think this is a critically important book for coaches in any sport.

Jack

Congratulations on your program, “14 Steps!” They are truly outstanding and thoroughly cover all the mental aspects of sports which are challenging to athletes and coaches. We are using them this year as part of our weekly training program and the kids love your stories and teachings!

Ken S.

Your new program has really helped both of my kids even though they are in different sports! My daughter used to get too nervous before she played and she told me how much more relaxed and focused she feels now and I can see it in her level of confidence and success on the field. My son had a long history of doing better in practice than competition, leaving him frustrated and us not knowing how to help him. What a difference I see in him now when he competes under pressure. Thanks so much — you’re a great teacher!

CR – Parent

I have downloaded your 14 Steps to Mental Toughness and have been listening to them with my son. I must say that it is having a very positive impact on both of us!! We live in the UK where this type of science is not well known, but now I am persuaded by it! I am so grateful that I discovered your work as my son is only 17 so has plenty of time to benefit.

Mohammed

I am a former Olympic-level gymnast and wanted you to know that without the help of your audio’s, (Gymnastics With The Competitive Edge) I’m not sure I would have been able to hit when the pressure was on. I had developed weird blocks and your Gymnastics audio’s helped me to develop the reputation as the most consistent and trustworthy team member. I competed on the Pan-Pac team, the World team and made the team at Olympic Trials! I now coach and have all my girls listen to your program!

Mary Beth Arnold

Thank you Alan! My eldest daughter has benefited from your encouragement through your gym audio’s while she was overcoming fear as a younger gymnast who had to leave the sport because of her fears! She has since had a Cinderella-like story, advancing to D1 competition at UCLA and becoming the most consistent, high scoring member of her team in her final two years there! After a national championship, performing professionally with world class gymnasts on three ESPN2 specials and doing some Hollywood stunt work, and once again, against the odds, she is training to compete as an elite and hopes to compete internationally. Just thought you might like to know that one of the little girls asking you for help a few years ago, turned out okay. We are so very grateful for your help and for what you do and your programs do for others.

John

We purchased your Gymnastics Audio series for my son who is a level 6 gymnast. He was completely blocked on his round off back handspring back tuck and was starting to crumble at meets. I found your audio series and downloaded it to his iPod. He religiously listened to it and I saw a weight lifted off of his shoulders when he realized that his block was real and that all kinds of gymnasts suffer from them. This past weekend, I saw a confidence in him that I have never seen. Even having just turned 9, he sat by himself concentrating on the next event, and he nailed everything to the best of his abilities! I have given his coach the links to your website in hopes that he’ll share it with the other coaches and gymnasts on the team. I’m wholeheartedly pleased with the audio’s and the completely different gymnast I saw this past weekend. Thank you so much!

JR

Dr. Alan, I have a 10-year-old gymnast and your Audio program is fantastic. She has always struggled with mental toughness but is finally getting some understanding of how to build her mental toughness up! Thanks you so much! Your audios and workbook are so helpful! My kid actually comes home from practice happy now since she’s been listening. With gratitude

Dina

I want to thank you for your amazing program, (Gymnastics With The Competitive Edge)! Two months ago, when I reached out to you, my daughter was done with gymnastics. She wanted to quit because she did not feel she would ever do her skills again. She was tired of being yelled at and tired of crying each day at the gym. Yesterday she had her meet and she placed 4th on floor with a 9.350!!!! The change that has come over her from using your program is astounding! She uses it not only with her gymnastics but in everything she does!