The Coaches Mental Toughness and Peak Performance Training Package for Crew

Price range: $239.99 through $259.99

All You Need to Train Mentally Tough Rowers and their Parents!

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Category: Crew

Tags: Athletes, Blocks, Coaches, Fear, Yips

Description

Rowing is a mentally and physically demanding sport—and coaching rowers requires just as much emotional steadiness, precision, and psychological insight as the sport itself. Athletes face brutal training cycles, intense team dynamics, seat racing pressure, erg-test anxiety, and the mental fatigue that comes with thousands of strokes.

For more than 40 years, Dr. Alan Goldberg has been a leading voice in helping rowing coaches develop mentally tough, focused, resilient athletes. His work has guided thousands of rowers and coaches in understanding why athletes fall apart under pressure—and exactly how to train the mental game with the same discipline as the physical.

Building on this foundation, Sara Vatore adds modern expertise in nervous system regulation and somatic performance, giving coaches a deeper understanding of how stress physiology impacts rhythm, timing, focus, and race-day consistency—and how a coach’s own regulation and presence can directly influence the boat.

The Crew Coaches Mental Toughness Package gives you the tools, language, and frameworks to help rowers stay composed, confident, and competitive under pressure. You’ll learn how to coach athletes who collapse under erg-test stress, tighten up during seat racing, overthink on the line, or fall apart in the last 500 meters—and how to build the mental habits that allow them to race the way they train.

If you want rowers who stay calm through pain, maintain internal focus in chaos, bounce back quickly from mistakes, and bring consistency to their racing, this is the foundation.

Whether your athletes struggle with inconsistency, nerves, comparison, oxygen-debt panic, or fear of failing in front of teammates, this package gives you the complete system to elevate their mental performance—and your coaching.

What You’ll Learn

With the Crew Coaches Package, you’ll learn how to:

Coach the Mental and Physiological Sides of Crew

Train rowers to stay focused, calm, and internally anchored—even under extreme physical stress
Build mental toughness into daily water sessions, erg workouts, and racing prep
Understand the root causes of fear, choking, slumps, inconsistency, and pressure collapses

Develop Resilient, Confident Athletes

Strengthen athletes’ ability to maintain composure through oxygen debt, fatigue, and adversity
Coach rowers through nerves, frustration, perfectionism, and comparison without triggering overthinking
Help athletes rebound quickly from a bad piece, poor race, or tough seat-race result

Communicate Like a High-Performance Coach

Use timing and language that reinforce resilience, rhythm, and clarity under pressure
Navigate emotionally reactive moments—erg tests, selection days, lineup decisions—without escalating stress
Understand how your own nervous system affects the boathouse atmosphere and athlete performance

Build a Healthy, Aligned Team Culture

Create an environment grounded in trust, internal focus, and peak-performance principles
Reduce athlete overwhelm and help them channel competitive drive productively
Work effectively with parents so they support, not interfere with, your training and selection decisions
These are the same mental training systems Dr. G and Sara have used with rowing programs, clubs, and national-level athletes worldwide.

The Bottom Line

The Crew Coaches Package gives you the tools to develop athletes who stay calm under pressure, push through discomfort, regulate nerves, and race with confidence and consistency.

When coaches train the mind as intentionally as the body, entire boats rise.

This is how you coach rowers to perform with courage, clarity, rhythm, and toughness—from the first stroke to the final sprint.

Though these products are not sport-specific, rowing coaches consistently report how transformative this system is—for confidence, consistency, and race-day performance.

What’s Included: Digital Version

Performing Like a Champion (Digital Audio Program & Printable PDF Workbook)

Dr. G’s core mental training program that explains how athletes think, feel, and behave under pressure—and teaches coaches how to help athletes remain calm, confident, and composed in high-stakes moments.

Sports Slump Busting (Printable PDF Book)

A pioneering book that helps athletes and coaches understand the principles of peak performance and how you can get them working for you. Readers will learn how to recognize and avoid mental traps and mistakes that lead to performance slumps and losing streaks, and develop the ability to stay calm under big competition pressure.

This Is Your Brain on Sports (Printable PDF Book)

A revolutionary book to understanding how repetitive performance blocks (slumps, choking, freezing, the yips) are rooted in unresolved sports upsets and offers breakthrough methods and tools to resolve them for good– giving coaches insight into what’s really going on for their athlete.

14 Steps to Mental Toughness (Digital Audio Program & Printable PDF Workbook)

A comprehensive mental toughness audio program loaded with mental toughness skills, exercises, and motivational stories to help coaches understand the cause of performance problems and how to help their athletes bust through slumps and learn what their athlete needs to do mentally in order to be a consistently tough competitor.

Parents & Coaches Guide to Winning at the Youth Sports Game (Digital Audio Program)

A coach-favorite. This program breaks down the most effective coaching communication strategies, the parent-coach dynamic, and how to create an environment where athletes can mentally thrive.

Getting Parents to Work With You, Not Against You (Printable PDF Book)

A practical guide for coaches to build healthy parent relationships, reduce conflict, increase buy-in, and reinforce peak performance behaviors at home.

What’s Included: Physical Version

Performing Like a Champion (Digital Audio Program & Hard Copy Workbook shipped directly to you

Sports Slump Busting (Hard Copy Book shipped directly to you)

This Is Your Brain on Sports (Hard Copy Book shipped directly to you)

14 Steps to Mental Toughness (Digital Audio Program & Hard Copy Workbook shipped directly to you)

Parents & Coaches Guide to Winning at the Youth Sports Game (Digital Audio Program)

A coach-favorite. This program breaks down the most effective coaching communication strategies, the parent-coach dynamic, and how to create an environment where athletes can mentally thrive.

Getting Parents to Work With You, Not Against You (Hard Copy Book shipped directly to you)

A practical guide for coaches to build healthy parent relationships, reduce conflict, increase buy-in, and reinforce peak performance behaviors at home.

Testimonials

Your new program has really helped both of my kids even though they are in different sports! My daughter used to get too nervous before she played and she told me how much more relaxed and focused she feels now and I can see it in her level of confidence and success on the field. My son had a long history of doing better in practice than competition, leaving him frustrated and us not knowing how to help him. What a difference I see in him now when he competes under pressure. Thanks so much — you’re a great teacher!

CR – Parent

A real breakthrough book for athletes! … I was able to put the breakthrough therapy of `brainspotting’ to immediate use with my clients and the results were spectacular! … The authors wrote this book so that athletes could also benefit. … I recommend this not just for therapists who work with athletes, but for athletes themselves!

Amazon Reviewer

An eye opening approach to working with athletes. As a former athlete and current coach this book has opened my eyes to outside factors that can truly have a very debilitating effect on the performance of athletes. The challenges of sport require mind and body to be in sync and athletes may experience the ripples of underlying problems coming out in their play that may have no relation to sport, and may not have happened recently. The authors have found a new approach to understanding and treating the most unreachable athletes. I suggest this book for any counselor, coach, teacher, parent and or athlete that may be looking for answers as to “Why?”. It’s all relevant when it comes to life experiences and this book explains why sport is no exception.

Amazon Reviewer

Dr. G, I just finished reading This is Your Brain On Sports and I absolutely loved it! It opened my eyes to what really causes athletes to fall apart and it will help me be more effective with my players!

Frank

An incredibly helpful book. It helped me make sense of my pitching problems and better yet, get rid of them!

Mike Roberts

This is a GREAT tool to use with any sport parents. I had the parents…listen to it in one of our meetings and I couldn’t believe the response. It opened their eyes. Doc, you have such a great way of presenting things. Your humor makes parents willing to listen to all the things they’ve been doing wrong and what they need to do to change without getting defensive. Bless you

Ray B

My coaching staff listened to the audio with me and are all very excited, so excited in fact that we are hosting a workshop for parents. I shared the audio directly to a couple of parents. The response was so positive these parents have actually volunteered to participate in helping to run the parent workshop. They listened to the audio’s and consciously put into practice some of your parent guidelines. As a result, not only are they enjoying closer relationships with their children, but the kids are enjoying their sport again!

Tim

I was listening to your “Parents” audio today on my drive and I have to say it opened my eyes! Especially the part where you talk about “good” and “bad” nervous. What a life skills gift to teach parents how to teach their kids how to roll with the “juice” that naturally comes up as you’re about to perform! The “Juice” is normal, it is what will fuel you. Don’t fear “The Juice” embrace it. Such a great audio! Thank you.

Wesley

Thanks so much! I finally learned how to get my parents on the same page that I’m on. They’re actually helping me now! Go Figure! It has made things so much much easier for me to do my job. I think this is a critically important book for coaches in any sport.

Jack

Congratulations on your program, “14 Steps!” They are truly outstanding and thoroughly cover all the mental aspects of sports which are challenging to athletes and coaches. We are using them this year as part of our weekly training program and the kids love your stories and teachings!

Ken S.

I want to let you know how much I enjoy and respect your series, “14 Steps.” I coach a small high school and your program not only helped my team play better under pressure, it significantly helped my 17 year old daughter who’s a three sport athlete. She used to think too much and get too nervous going into games. Now she plays the way she practices, relaxed and aggressively. Thanks for your product.

Gail

I have downloaded your 14 Steps to Mental Toughness and have been listening to them with my son. I must say that it is having a very positive impact on both of us!! We live in the UK where this type of science is not well known, but now I am persuaded by it! I am so grateful that I discovered your work as my son is only 17 so has plenty of time to benefit.

Mohammed

I just love your new book! Parents on my team were driving me nuts and making me really angry, getting in the way of me doing a decent job of coaching. This book has helped me get things in perspective and to recruit my parents to help me! I feel like I now have a much better understanding of where they’re coming from and how to effectively work with them. Thank you! Thank you! I won’t quit coaching after all!

John B

I’ve been coaching 20 years and this is one of the most versatile mental toughness training sets I’ve run across. It’s loaded with great exercises and stories that really work. I strongly recommend it to all my athletes.

Dennis

Alan, What I REALLY like about your programs is that you take athletes through the exercises and personally teach them how to stay calm under pressure, relax the nights before big competitions and how to use visualization to improve performance. My kids love doing the relaxation exercises although they sometimes chuckle at your extreme Boston accent!” Thanks for a great training tool!

Ed

I always seemed to fall apart whenever I tested on the erg. I would get too caught up with those around me and then I’d get nervous. When this happened I’d lose my energy and row like I was totally out of shape. Your 14 steps program taught me how to focus before my tests (and races too!)

Janice

Dr. G, I had been struggling with underachieving for a long time. My great practice times never translated into fast races. I knew it was my nerves but didn’t realize that I was making myself nervous by focusing too much on my times and splits! Your program has really opened my eyes and helped me see that I needed to focus more on what I was doing and not thinking! And now I am competing the way I train! My confidence is way up and my nerves are finally under control! Thanks for your good work!

Kenny

I love your 14 Steps program and so do my rowers! I play it regularly and I can see a huge difference in how they train, and more importantly, how they race! For me it’s a treat to see the excitement in their eyes whenever they race instead of the fear! You’ve got a wonderful product there!